Privacy Policy

Last Updated: April 20th, 2026

SCOPE AND UPDATES TO THIS PRIVACY POLICY

This Privacy Policy applies to personal information processed by us, including on our websites, mobile applications, and other online or offline offerings. To make this Privacy Policy easier to read, our websites, mobile applications, and other offerings are collectively called the "Services."

UPDATES TO PRIVACY POLICY

WE MAY REVISE THIS PRIVACY POLICY FROM TIME TO TIME IN OUR SOLE DISCRETION. IF THERE ARE ANY MATERIAL CHANGES TO THIS PRIVACY POLICY, WE WILL NOTIFY YOU AS REQUIRED BY APPLICABLE LAW. YOU UNDERSTAND AND AGREE THAT YOU WILL BE DEEMED TO HAVE ACCEPTED THE UPDATED PRIVACY POLICY IF YOU CONTINUE TO USE OUR SERVICES AFTER THE NEW PRIVACY POLICY TAKES EFFECT.

PERSONAL INFORMATION WE COLLECT

The categories of personal information we collect depend on how you interact with us, our Services, and the requirements of applicable law. We collect information that you provide to us, information we obtain automatically when you use our Services, and information from other sources such as third-party services and organizations, as described below.

Personal Information You Provide to Us Directly

• Account Creation. We may collect personal information when you create an account, such as name, email address, username, profile picture, etc.

• Purchases. We may collect personal information and details associated with your purchases, including payment information.

• Your Communications with Us. We may collect personal information, such as email address, phone number, or mailing address when you request information about our Services, register for our newsletter or, request customer or technical support, or otherwise communicate with us.

• Surveys. We may contact you to participate in surveys. If you decide to participate, we may collect personal information from you in connection with the survey.

• Interactive Features. We and others who use our Services may collect personal information that you submit or make available through our interactive features.

Personal Information Collected Automatically

We may collect personal information automatically when you use our Services:

• Automatic Collection of Personal Information. We may collect certain information automatically when you use our Services, such as your Internet protocol (IP) address, user settings, MAC address, cookie identifiers, mobile carrier, mobile advertising and other unique identifiers, browser or device information, location information, and Internet service provider.

• Cookie Policy and Other Technologies. We, as well as third parties that provide content, advertising, or other functionality on our Services, may use cookies, pixel tags, and other technologies to automatically collect information through your use of our Services.

HOW WE USE YOUR INFORMATION

We use personal information for a variety of business purposes, including to:

• Provide, maintain, and improve our Services

• Process your transactions and send you related information

• Send you technical notices, updates, security alerts, and support messages

• Respond to your comments, questions, and requests

• Communicate with you about products, services, offers, and events

• Monitor and analyze trends, usage, and activities in connection with our Services

HOW WE SHARE YOUR INFORMATION

We may share your personal information with:

• Service providers who assist in providing our Services

• Business partners with whom we jointly offer products or services

• Law enforcement or other governmental authorities as required by law

• Other parties in connection with a company transaction

NOTICE TO CALIFORNIA RESIDENTS

Under California Civil Code Section 1789.3, California website users are entitled to the following specific consumer rights notice: The Services are provided by North Florida Equipment Rental. If you have a question or complaint regarding the Services, please contact us at [email protected]. California residents may reach the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs by mail at 1625 North Market Blvd., Sacramento, CA 95834, or by telephone at (916) 445-1254 or (800) 952-5210.

California residents have certain rights with respect to the personal information collected by businesses. If you are a California resident, you may exercise the following rights regarding your personal information, subject to certain exceptions and limitations:

• The right to know the categories and specific pieces of personal information we collect, use, disclose, and sell about you, the categories of sources from which we collected your personal information, our purposes for collecting or selling your personal information, the categories of your personal information that we have either sold or disclosed for a business purpose, and the categories of third parties with which we have shared personal information

• The right to request deletion of your personal information, subject to certain exceptions

• The right to opt out of our sale of your personal information

• The right to non-discrimination for exercising any of these rights

NOTICE TO NEVADA RESIDENTS

Nevada residents who wish to exercise their sale opt-out rights under Nevada Revised Statutes Chapter 603A may submit a request to [email protected]. However, please know we do not currently sell data triggering that statute's opt-out requirements.

YOUR PRIVACY CHOICES AND RIGHTS

Your Privacy Choices. The privacy choices you may have about your personal information are determined by applicable law and are described below.

Email Communications.

If you receive an unwanted email from us, you can use the unsubscribe link found at the bottom of the email to opt out of receiving future emails. Note that you will continue to receive transaction-related emails regarding products or Services you have requested. We may also send you certain non-promotional communications regarding us and our Services, and you will not be able to opt out of those communications (e.g., communications regarding our Services or updates to our Terms or this Privacy Policy).

SMS Communications & Consent.

By providing your mobile phone number, you agree to receive SMS messages from North Florida Equipment Rental. These messages may include transactional messages, such as account notifications, service updates, and alerts, and marketing messages, such as promotions and product updates, only if you have explicitly opted in to receive them. Consent to receive marketing messages is not required to use our services.

Message frequency varies depending on your interactions and preferences.

You may opt out of SMS messages at any time by replying STOP to any message. This will unsubscribe you from all SMS communications unless otherwise specified.

For help, reply HELP or contact us at [email protected].

Message and data rates may apply depending on your mobile carrier.

We maintain separate preferences for transactional and marketing messages. Transactional messages may still be sent where permitted, including for account-related communications, even if you opt out of marketing messages.

We do not sell, rent, or share your mobile phone number or SMS consent data with third parties for their marketing or promotional purposes.

SMS consent is collected through clear user actions such as form submissions, account registration, or explicit opt-in settings within our platform.

Mobile Devices.

We may send you push notifications through our mobile application. You may opt out from receiving these push notifications by changing the settings on your mobile device. With your consent, we may also collect precise location-based information via our mobile application. You may opt out of this collection by changing the settings on your mobile device.

Phone calls.

If you receive an unwanted phone call from us, you may opt out of receiving future phone calls from us by following the instructions which may be available on the call or by otherwise contacting us as set forth in "Contact Us" below.

"Do Not Track."

Do Not Track ("DNT") is a privacy preference that users can set in certain web browsers. Please note that we do not respond to or honor DNT signals or similar mechanisms transmitted by web browsers.

Cookies and Personalized Advertising.

You may stop or restrict the placement of Technologies on your device or remove them by adjusting your preferences as your browser or device permits. However, if you adjust your preferences, our Services may not work properly. Please note that cookie-based opt-outs are not effective on mobile applications. However, you may opt-out of personalized advertisements on some mobile applications by following the instructions for Android, iOS, and others.

INTERNATIONAL DATA TRANSFERS

All information processed by us may be transferred, processed, and stored anywhere in the world, including, but not limited to, the United States or other countries, which may have data protection laws that are different from the laws where you live. We endeavor to safeguard your information consistent with the requirements of applicable laws.

RETENTION OF PERSONAL INFORMATION

We store the personal information we collect as described in this Privacy Policy for as long as you use our Services or as necessary to fulfill the purpose(s) for which it was collected, provide our Services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws.

SUPPLEMENTAL NOTICE FOR CALIFORNIA RESIDENTS

This Supplemental Notice for California Residents only applies to our processing of personal information that is subject to the California Consumer Privacy Act of 2018 (CCPA). The CCPA provides California residents with the right to know what categories of personal information we have collected about them and whether we disclosed that personal information for a business purpose (e.g., to a service provider) in the preceding 12 months. California residents can find this information below:

Category of Personal Information Collected by Us

• Identifiers: A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers.

• Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)): A name, signature, address, telephone number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information. Some personal information included in this category may overlap with other categories.

• Protected classification characteristics under California or federal law: Age (40 years or older), national origin, citizenship, marital status, sex (including gender, gender identity, gender expression), veteran or military status.

• Commercial information: Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

• Internet or other electronic network activity: Browsing history, search history, information on a consumer's interaction with an internet website, application, or advertisement.

• Geolocation data: Physical location or movements.

• Professional or employment-related information: Current or past job history or performance evaluations.

• Inferences drawn from other personal information to create a profile about a consumer: Profile reflecting a consumer's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

The categories of sources from which we collect personal information and our business and commercial purposes for using personal information are set forth above.

Additional Privacy Rights for California Residents

• "Right to Know" and Access. You have the right to request what personal information we have collected, used, disclosed, and sold about you within the past 12 months.

• Deletion. You have the right to request the deletion of personal information that we have collected from you, subject to certain exemptions.

• Correct Inaccurate Information. You have the right to request that we correct any inaccurate personal information that we maintain about you, taking into account the nature of the personal information and the purposes of the processing of the personal information.

• Shine the Light. California residents have the right to receive, once a year from us, free of charge, a list of third parties to whom we have disclosed personal information (if any) for direct marketing purposes in the preceding calendar year.

CHILDREN'S PRIVACY

Our Services are not directed to children under the age of 18. We do not knowingly collect personal information from children under the age of 18. If we become aware that a child under the age of 18 has provided us with personal information, we will take steps to delete such information.

CHILDREN'S INFORMATION

The Services are not directed to children under 13 (or other age as required by local law), and we do not knowingly collect personal information from children.

If you are a parent or guardian and believe your child has uploaded personal information to our site without your consent, you may contact us as described in "Contact Us" below. If we become aware that a child has provided us with personal information in violation of applicable law, we will delete any personal information we have collected, unless we have a legal obligation to keep it, and terminate the child's account if applicable.

OTHER PROVISIONS

Third-Party Websites/Applications.

The Services may contain links to other websites/applications and other websites/applications may reference or link to our Services. These third-party services are not controlled by us. We encourage our users to read the privacy policies of each website and application with which they interact. We do not endorse, screen or approve, and are not responsible for, the privacy practices or content of such other websites or applications. Providing personal information to third-party websites or applications is at your own risk.

Supervisory Authority.

If you are located in the European Economic Area, Switzerland, the United Kingdom or Brazil, you have the right to lodge a complaint with a supervisory authority if you believe our processing of your personal information violates applicable law.

CONTACT US

If you have any questions about our privacy practices or this Privacy Policy, or to exercise your rights as detailed in this Privacy Policy, please contact us at:

North Florida Equipment Rental
Email: [email protected]